Everyday Innovation
Mar 19, 2021
Cultivating & Protecting Your IP with Laura DiFrancesco
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Jordan speaks with Laura DiFrancesco, a corporate attorney and CEO/Founder of Dean Street Law + Flourish West Chester, about protecting intellectual property as a founder and creator. Recorded in a founder-focused Clubhouse room, they cover steps to take when launching a business/product and also answer questions about trademarks, social media, and course creation.
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More episodes from Everyday Innovation
Oct 5, 2023
Following The Muse to Compose Your Brand Story with Matthew Nanes (#17)
[ Click here for the free, instant-access InnovatorOS companion and branding template for this episode ]
In this episode, Matthew Nanes, a multi-talented creative known as the Brand Bard, threads a story of purpose for listeners. Matthew's story arc is a testament to the power of following one's muse. From his early days in the punk rock scene to his current role as a brand messaging expert, his varied experiences have woven a rich tapestry that emphasizes the importance of purpose and impact.
This episode uncovers how Matthew's background in music, his instincts, and his focus on empathy have informed his approach to brand storytelling. Whether you're just starting your entrepreneurial journey or looking to refine your brand's narrative, this episode is filled with invaluable lessons and actionable insights.
Key Takeaways:
* Craft Compelling Narratives to Connect with Your Audience: Learn to tell stories that captivate your audience, creating deep emotional connections and leading to brand loyalty.
* Embrace Authenticity in Media: Unlock the power of your unique voice across various creative mediums to engage and attract your audience more effectively, but make sure that it flows with your process.
* Trust Your Intuition and Creative Flow: Understand the role of intuition and “following the muse” in your creative decisions, allowing for greater innovation and originality in your work.
* Encourage Young People to Explore Creativity: Realize the value of nurturing young talent in creative fields and how it can enrich your business by fostering fresh perspectives.
* Adapt Your Brand Strategy to Customer Needs: Utilize audience feedback to gain valuable insights and tailor your brand strategy to meet the preferences of your target market.
* Harness the Power of Recommendations and Trust: Find ways to deliver in ways that your community and buyers can share your message and keep true to your values to earn trust of your people.
* Cultural Involvement as a Business Catalyst: Understand that being actively involved in relevant cultural scenes can open doors and create opportunities for your brand.
* Learn from Regrets and Past Decisions: Embrace the concept of learning from your mistakes and regrets as a vital aspect of personal and business growth.
* Music as a Therapeutic Creative Outlet: Explore the role of music and other creative outlets as therapeutic tools for emotional expression and well-being.
Resources Mentioned:
* How to Launch a Brand by Fabian Geyrhalter
* Marketing Made Simple by Donald Miller
* Expert Secrets by Russell Brunson
Connect with Matthew:
Instagram
TikTok
YouTube
Website
Podcast (Pod of Never)
Band (Swans of Never) --- Support this podcast: https://podcasters.spotify.com/pod/show/everydayinnovation/support
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Aug 31, 2023
Navigating Pivots by Peeling Back Your Purpose with Adrian Divecha (#16)
Instant Access to Companion Guide and The Conversation Blueprint Template here!
In this compelling episode of the Everyday Innovation Podcast, I host my husband Adrian Divecha for a discussion on navigating career and life transitions by "peeling back the onion" to reveal one's core purpose.
Adrian, a former pilot turned recruitment expert, dives deep into the layers of career changes, discipline, and redefining success.
This metaphor of "peeling back the onion" aptly captures the essence of the conversation—each layer peeled back provides new insights into our purpose and guides our decisions.
Whether you're contemplating a career pivot or seeking to redefine your concept of success, this episode offers actionable insights to help you align your choices with your deeper purpose.
Key Takeaways:
* Embrace Nonlinear Career Paths - (00:03:43) - Don't be afraid of non-linear career moves. Adrian shows that success isn't always a straight path but often involves peeling back layers to find your core purpose.
* Turn Challenges into New Goals - (00:05:57) - When facing setbacks, set new targets. Adrian shares how adapting to challenges led him to set new goals and directions.
* Balance Passion and Practicality in Career Choices - (00:13:00) -Be cautious about turning your passion into your career as it can diminish the joy. Adrian advises on how to make career choices that align with your personal and core goals.
* Cultivate Discipline Over Natural Ability - (00:21:41) - Replace the misconception of "natural talent" with the power of discipline. Adrian discusses how planning and discipline have been his pillars of success.
* Deepen Business Relationships Through Genuine Engagement - (00:34:59) - Building strong relationships isn't just about networking; it's about genuine engagement. Adrian emphasizes the significance of asking meaningful questions and active listening.
* Plan to Succeed in Hiring Decisions - (00:53:17) - Eliminate the chances of failure by planning. Adrian shares how proper planning and strategy can lead to successful hiring decisions.
* Embrace Value-Based Recruiting - (01:00:49) - Shift your focus from long hours to value when recruiting. Adrian discusses the importance of aligning recruiting strategies with core values and changing client needs.
* Adapt to Change for Career Longevity - (00:28:33) - Accepting change is crucial for a sustainable career. Adrian talks about how he adjusted his work hours for better business development and career longevity.
* Seek Insights into Personal Motivation - (00:39:01) - Knowing why you left a previous job can provide valuable insights into what motivates you. Adrian delves into how understanding your motivations can inform your future career decisions.
* Prep for Success in Interviews - (00:43:23) - Prepare for interviews by knowing your non-negotiables and trusting your intuition. Adrian emphasizes the need to prepare and seek different perspectives for successful interviews.
Connect with Adrian: LinkedIn - https://linkedin.com/in/adriandivecha Instagram - https://instagram.com/adriandivecha --- Support this podcast: https://podcasters.spotify.com/pod/show/everydayinnovation/support
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Aug 11, 2023
Leveraging YouTube to Leave Your 9-5 with Jeff Parker (#15)
Download YT Marketing Mini-Toolbox podcast companion guide and template here!
In this episode, Jordan and YouTube marketing expert Jeff Parker dive into a range of topics around content creation, social media usage, and personal branding (00:04:59). We discuss the need for boundaries when engaging with social media platforms and express mixed feelings about the pressures of performance on platforms like Twitter (00:05:32).
The conversation then shifts to the importance of separating a holisitic personal brand from projects or products (00:16:02) and the exciting prospects YouTube offers with its recent additions of podcast lists and the general growth of video podcasts (00:20:16).
The conversation later turns to platform criticisms, with Instagram and Twitch's tactics coming under scrutiny, and YouTube being hailed as a more favorable platform for creators with less platform risk (00:22:56).
The discussion further evolves to practical tips on enhancing content and audience engagement (00:29:53), the importance of attention-grabbing thumbnails and titles on YouTube (00:39:37), and the need for building community (00:49:03).
We explore the transition from YouTube creator to entrepreneur (00:55:59) and offer specific advice for niche gaming YouTubers (00:57:01).
Finally, we discuss YouTube Marketing Secrets, Jeff's paid newsletter (01:03:55), the importance of confidence and overcoming challenges (01:10:20), and conclude by probing into what it means to be a creator and the motivations behind it (01:19:15).
Key Takeaways:
* Invest Time in Your Video “Packaging”: Focus on crafting a simple thumbnail with attention-grabbing words. A catchy and interest-piquing title is essential, and researching what draws you in personally can spark inspiration.
* Be a Resource with a Face: It's not merely about being the star of the show; it's about serving others. Sharing your face helps create a genuine human connection and builds trust with your audience.
* Get Views with How-To Guides: YouTube audiences love to learn. Whether you're a new or seasoned creator, producing guides that showcase your expertise and solve real problems can lead to channel success.
* Utilize the Community Tab: Engage in a two-way conversation with your audience through polls and questions. The Community Tab is also a place for less polished updates, allowing you to research your audience's needs.
* Don’t Wait to Monetize: Launching a newsletter (whether paid or free) helps bring your audience into a less competitive space. Start sharing your offers or products early, gather feedback, and continually innovate.
* Taking Action is #1: Consistency is key. Keep creating videos, sending newsletters, and publishing your landing pages. Continuously take steps in the direction you wish to grow, and success will follow.
* YouTube for Legacy Creation: YouTube, a more mature platform, often presents fewer risks and offers better benefits for creators. Its robust SEO capabilities make it an attractive platform for lasting discovery.
* Power in Niching: While opinions may vary on niching strategies, YouTube particularly celebrates niche content. Jeff's success on Twitter, specializing in marketing for YouTubers, exemplifies the power of focusing on a specific niche.
Subscribe to Youtube Marketing Secrets Follow Jeff on X (fka Twitter!)
Subscribe to Everyday Innovation
--- Support this podcast: https://podcasters.spotify.com/pod/show/everydayinnovation/support
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