52. Weathering COVID-19: World Surf League with Erik Logan, CEO
With surfers from 52 countries and events in 20, the World Surf League is a truly global competition. That globalism has complicated the WSL’s efforts to cope with the COVID-19 pandemic and its fallout, including a suspension of the WSL’s 2020 season.
SBJ’s Bret McCormick spoke with WSL CEO Erik Logan to discuss how the organization is dealing with the pandemic, what it would take for WSL surfers to get back in the water and how Logan is using the competition’s pause as an opportunity to innovate and redesign the WSL.