What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. 

Tune in to learn:

• Why being comfortable with being uncomfortable is part of being a marketer (5:35)
• How Alice prepared for the IHS Market and S&P Global merger (12:55)
• What S&P Global did to create a new culture with the merger (19:20)
• About the Seek and Prosper campaign (27:05)

Mentions:

• Sylvan Learning
• IHS Markit
• Douglas Peterson, President, CEO, S&P Global
• CERAWeek
• State of Marketing Report
• Shannon Duffy Episode 
• Seek and Prosper Campaign

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments