Marketing Trends
Marketing Trends
Jan 6, 2023
Redefining Company Culture During Periods of Change
Play • 37 min

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. 

Tune in to learn:

  • Why being comfortable with being uncomfortable is part of being a marketer (5:35)
  • How Alice prepared for the IHS Market and S&P Global merger (12:55)
  • What S&P Global did to create a new culture with the merger (19:20)
  • About the Seek and Prosper campaign (27:05)

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