Marketing Trends
Marketing Trends
Sep 21, 2022
Choosing a Brand to Champion With Alice Milligan, Chief Marketing Officer, Morgan Stanley
Play • 36 min

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.

Tune in to learn:

  • What drew Alice to work at Morgan Stanley (3:20) 
  • Alice’s philosophy on choosing where to work (16:10) 
  • How Alice thinks the marketing landscape has shifted over the years (19:20) 
  • About a critical moment in Alice’s career (30:20)

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