Marketing Trends
Marketing Trends
Jan 27, 2023
Bringing Digital Transformation to a Time-Honored Brand
Play • 30 min

Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.

Tune in to learn:

  • (10:18) Opportunities from MassMutual’s partnerships, including the Boston Red Sox
  • (16:00) How advisors need to engage with marketing
  • (18:57) How Lauren views artificial intelligence for driving growth
  • (22:01) MassMutual’s unique “Awkward Silence” campaign


1:45 Northwestern Mutual -

1:46 H&R Block -

1:47 HP

1:51 New York Life -

18:37 Chat GPT -

20:52 REGBI (Regulation best Interest) -

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