Marketing Trends
Marketing Trends
May 24, 2023
Creating A Unified Vision For Company Growth
Play • 46 min

Helping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level.

Tune in to learn:

  • What to be excited about right now (2:30)
  • A strategy for the first 90 days (6:50)
  • How to get people to see and work toward a unified vision (14:00)
  • Understanding both simplicity and complexity at scale (19:08)
  • Defining a new category in technology (24:30)
  • Lessons learned from Asana’s IPO process (30:30)
  • The role of AI in marketing strategies today (37:00)

“NYSE has sponsored this production by for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

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