Marketing Trends
Marketing Trends
May 11, 2022
Data and Technology, Content, and Context Must Be in Union Together With Valerie Bischak, Head of Growth at Amobee
Play • 35 min

In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to Valerie Bischak, the Head of Growth at Amobee, the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing Trends about why a multi-faceted approach is one that works best, why failure is a misused word, and why finding smart people makes all the difference. Don’t miss this week’s episode! 

Tune in to learn:

  • How cutting the cord has added complexity for advertisers (4:00)
  • The marriage of content, context, and data (10:00)
  • How to develop a healthy relationship with failure (13:15)
  • 23:30: What is the future of work and what does flexibility actually mean? (23:30)
  • What is the way to be data-first today and how does that lead to better customer experiences? (27:30)

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