Marketing Trends
Marketing Trends
Nov 22, 2023
An Expert's Perspective on How To Invest in Branding
Play • 52 min

On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step.

Tune in to learn:

  • The role of AI for brand creatives (2:30)
  • Coinbase at the Super Bowl (8:00)
  • Why branding is a tool for driving growth (22:30)
  • Understanding when is the right time for companies to invest in branding (26:35)
  • The distinct components of your marketing mix (35:00)
  • How to position yourself at the table (41:40)
  • Getting onto the brand strategy career path (44:30)

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