Marketing Trends
Marketing Trends
Sep 28, 2022
The NFT Frontier With Tyrone Miller, Former Head of Media, Sfermion
Play • 33 min

It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.

Tune in to learn:

  • Welcome to Marketing Trends (00:00)
  • About Sfermion and Tyron's role (02:21)
  • Tyrone's perspective on how tech has evolved (05:48)
  • What Tyrone thinks marketing leaders should know about NFTs (10:49)
  • Lessons Tyrone learned working for game companies (14:07)
  • What is Tyrone’s approach to storytelling in the NFT investment world? (18:50)
  • In what companies does Sfermion invest? (21:53)
  • Tyrone’s thoughts on big brands entering the NFT space (25:01)
  • How can marketers make a human connection in an increasingly digital world? (27:10)
  • Lightning Round, brought to you by Salesforce (29:54)

Mentions:

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

More episodes
Search
Clear search
Close search
Google apps
Main menu