Marketing Trends
Marketing Trends
Mar 25, 2022
Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.
Play • 46 min

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better. 

Tune in to learn:

  • How the culture of Chick-fil-A was a “paradigm buster” (6:14) 
  • How a ‘brand experience over profit’ mindset is a game-changer (12:45) 
  • Why Chick-fil-A employees aren’t going anywhere (15:00)
  • Why simplicity is key (18:50)

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