Marketing Trends
Marketing Trends
Jul 8, 2022
Reputation, Relationship, and Revenue With Teresa Barreira, CMO, Publicis Sapient
Play • 41 min

Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.

Tune in to learn:

  • Teresa’s transition to being a marketing leader at IBM (6:30) 
  • How culture fuels innovation (12:40) 
  • Why Teresa thinks now is the best time to be in marketing (34:30)


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