Marketing Trends
Marketing Trends
Sep 30, 2022
Staying ‘Curious’ With Milena Oliveira, SVP & CMO, Transportation & Electronics Business Group, 3M
Play • 34 min

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.

Tune in to learn:

  • About 3M and Milena’s role there (2:20) 
  • About 3M’s emphasis on R&D and how that affects its marketing (7:25)
  • About the global marketing strategy at 3M (19:38) 
  • What Milena is currently learning about marketing in her leadership role (30:07) 


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