Marketing Trends
Marketing Trends
Apr 6, 2022
How a Former Ogilvy Exec is Helping Build A $500 Million Brand Around Cauliflower Pizza Crust with Stuart Smith, CMO at Caulipower
Play • 40 min

Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn’t an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn’t an easy task. Today we’re going to hear from Stuart Smith, the CMO of Caulipower. We’ll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.


Tune in to learn:

  • How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)
  • Where Stuart Worked Before Caulipower (8:54)
  • How Their Team Stays Connected in this Virtual World (14:57)
  • Stuart’s Take on Current Events (24:23)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

More episodes
Search
Clear search
Close search
Google apps
Main menu