Marketing Trends
Marketing Trends
Apr 6, 2022
How a Former Ogilvy Exec is Helping Build A $500 Million Brand Around Cauliflower Pizza Crust with Stuart Smith, CMO at Caulipower
Play • 40 min

Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn’t an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn’t an easy task. Today we’re going to hear from Stuart Smith, the CMO of Caulipower. We’ll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.

Tune in to learn:

  • How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)
  • Where Stuart Worked Before Caulipower (8:54)
  • How Their Team Stays Connected in this Virtual World (14:57)
  • Stuart’s Take on Current Events (24:23)

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