Marketing Trends
Marketing Trends
Jan 13, 2023
Mission Matters Most
Play • 37 min

 In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue. 

Tune in to learn:

  • How Rachel approaches companies to build their brand (6:53)
  • What lessons were learned while Rachel worked at Tesla in the company’s infancy (15:35)
  • Why Rachel never had an ‘aha’ moment about sustainability (22:46)
  • About advice for upcoming business leaders (33:45)


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