Marketing Trends
Marketing Trends
Jun 8, 2022
Simplicity, Authenticity, and Growth With Roy Ritthaler, Chief Product and Marketing Officer, Flexera
Play • 54 min

What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!

Tune in to learn:

  • What’s the goal of a CMO in their first 90 days? (6:45)
  • The importance of a getting back to the basics (16:50)
  • The agile approach to marketing (35:30)
  • Flexera’s culture of “candor” (46:50)


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