Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.

Tune in to learn:

• How Jason’s product marketing experience helps him in his current role (9:30)
• About the importance of simplification (18:55)
• About improving customer experience (29:30)
• What role AI is playing in marketing right now (39:55)

Mentions:

• “$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”
• “Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”

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