Let’s be honest, content is king. And the challenge today is finding ways to make that content not just resonate with people, but also more helpful by giving users a community that not only creates a lasting impression, but one they can benefit from. Wes Kao knows content, and as the creator and co-founder of Maven, what she sees as the answer to improving the online course education experience for instructors and students. Paralleling the development of the technology along with curating a powerful roster of instructors, Maven has already seen financial success before the platform has even hit the market. This reflects Wes’ nuanced approach to modern, content creation. While quality still reigns supreme, the days of begging for subscribers might be trending downwards, in favor of a more hyper-personalized approach.
“Like and subscribe is dead because people used to need hundreds of thousands of followers to be able to make a living online.Things are shifting so that if you are a creator these days, you can make a pretty healthy living from a smaller audience of true fans who love what you do and want to, uh, want to engage with you and are willing to invest more in, um, in your content because they find it so valuable.”
And what is it that consumers are valuing these days? Community. The days of online interactions are on the rise,, which means those users are looking for new ways to flex their creative muscles. Wes, knows how to curate these communities and In this episode of Marketing Trends, she delves into the way she approaches hiring, growing and developing her business, as well as shares some of the nuggets of wisdom she gleaned from her time with Seth Godin. Wes has so many insights! Be prepared to take a few notes and learn a lot. Here we go!
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