Marketing Trends
Marketing Trends
Aug 26, 2022
Traveling to New Business Territories With George Hammer, Global Head of Marketing of Tripadvisor
Play • 41 min

Is it best to grow your career by staying in one industry? George Hammer, the Global Head of Marketing of Tripadvisor, suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires.

Tune in to learn:

  • How George’s entrepreneurial roots shaped his career choices (10:30)
  • Lessons George learned from working at previous companies (13:15) 
  • What combinations of skills are needed by today’s marketers? (21:30)
  • George’s leadership style and the importance of team diversity (28:07)


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