When Martin Kihn was a disgruntled marketing consultant, he wrote a book called House of Lies. Millions of copies sold, a television offer, nearly five seasons and 58 episodes later, that tale has been heard in one form or another by the masses.. But, Marty’s marketing story didn’t end there. Today Marty is the SVP of Strategy for Marketing Cloud at Salesforce and he joined Marketing Trends for an in-depth conversation on what he sees happening in the industry today. Plus, he discusses his new book and why data continues to push marketers forward.
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