Marketing Trends
Marketing Trends
May 25, 2022
Gaining Insights Ethically With Kumar Doshi, the SVP of Marketing at Cint
Play • 35 min

Businesses and organizations aim to gain insights. The challenge is in attaining them productively and ethically. Kumar Doshi, Senior Vice President of Marketing at Cint, describes that the company maintains an ethical practice concerning obtaining first-party data because it is gleaned from surveys where participants opt in to provide their information. Kumar also talks about the lessons he’s learned by going through acquisitions and explains how Lucid, the previous company he worked for, has recently been acquired by Cint.

Tune in to learn:

  • Why keeping an open mind is vital during mergers and acquisitions (10:52) 
  • What does an ethical approach to gathering data look like? (13:15) 
  • What are the new consumer trends to be on the lookout for? (18:00)

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