Marketing Trends
Marketing Trends
Jan 11, 2023
Finding Opportunity in Unpredictability with Meta
Play • 45 min

In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.

Tune in to learn:

  • Why Eric thinks marketing has never been more exciting (02:31)
  • About Meta Prosper (13:11)
  • Eric’s thoughts on marketing leadership and the employee experience (34:41)
  • Why economic constraints can be a good opportunity for marketers (38:45)


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