Marketing Trends
Marketing Trends
Jan 20, 2023
Leveraging Mission and Motivation for Business Growth
Play • 33 min

How can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company’s mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO. 

Tune in to learn:

  • When Sarah found her love for SMBs (4:40)
  • About Sarah’s part in the BILL rebrand (16:01)
  • How to build relationships with other executive leaders (21:49)
  • What Sarah has to say to aspiring marketing leaders (29:21)


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