Digital Marketing Trends of 2023: Interactive Content
- Today's episode of the Juicery Podcast is part 2 in a series exploring the latest trends and strategies in digital marketing.
- The topic of discussion is the rise of interactive content and how it can benefit businesses.
- Interactive content refers to digital content that allows users to actively participate or engage with it, such as quizzes, surveys, games, or interactive videos.
- The goal of interactive content is to hold the user's attention longer and keep them coming back for more, as well as gather valuable data and insights about the audience.
- Benefits of interactive content include: increased engagement, gathering valuable data and insights, improved customer experience, boosting social media engagement, and enhancing brand awareness.
- Businesses can take advantage of interactive content in their marketing efforts by incorporating quizzes, surveys, interactive infographics, and interactive videos.