Next in Marketing
Next in Marketing
Sep 16, 2020
HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June
Play • 33 min

Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it's been like to navigate a social and dating focused business during a time when people can't get together in person. Shana also shares what she really thinks of the Facebook ad boycott, and why she's hoping big brands graduate past just supporting black and LGBTQ+ audiences during events like Black History Month and Pride Day.

Guest: Shana Sumers

Host: Mike Shields

Producer: Kenya Hayes 

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