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Next in Marketing
May 12, 2021
John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands
Play • 51 min

Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up with mobile devices and video games. Kosner sees Amazon's exclusive deal to stream Thursday Night NFL games as an opportunity to completely reinvent how leagues engage fans- think Twitch- and is betting on other tech giants to follow.

 

Guest: John Kosner

Host: Mike Shields

Producer: Kenya Hayes

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