On this episode Aaron sits down with Howard Klein, President of Lanmark360. Lanmark360 is a marketing company focusing in on the B2B or direct to professional healthcare market, with a primary focus on the dental industry. Lanmark360 was founded in 1977. Their very first client was in the dental industry, and that is an industry they built their business within. Since then, they grew beyond dental and now service a lot of clients within the pharma space and within the medical device space, with an emphasis on dental. Howard sits down to discuss not only his approach to marketing, but also how insurance plays a huge role in how he interacts with his clients. The idea for this particular episode came up after Aaron and Howard had a discussion on what coverage would be appropriate to cover Lanmark360 as well as their clients in relation to how they promoting products. More specifically they discuss insurance requirements that were in a managed service agreement. How can insurance protect you, your business, your employees, and the work that you're performing?