Agency on Record
Agency on Record
Sep 16, 2019
But Who Will Deliver the Creative?: A Response to Forrester's Idea of Moving Budget from Technology to Creative
Play • 54 min
Forrester recently showed that brands are achieving no differentiation in the market due to the homogeneity of everyone's digital experiences, and suggested that to combat the trend, 20% of technology budgets should be sent to creative. This sounds good in theory, especially for creatives and brands, but it might actually mean that everybody's screwed. Mike and Jason just want, well, the same thing Forester wants, but know the reality of execution and delivery.
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