Agency on Record
Agency on Record
Jun 22, 2020
The Brand Name Game with Alexandra Watkins
Play • 41 min
Alexandra Watkins is obsessed with brand naming. From her naming agency Eat My Words to her book, "Hello, My Name is Awesome," she believes in the commercial power of a great name and the horror of a bad. We talk about her process, how to make such a subjective task more objective, and why a good brand name is so important to success. Mike and Jason just want to rename everything now.
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