Confessions of a Higher Ed CMO — with Jaime Hunt
Enrollify
Subscribe
Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack. Confessions of a Higher Ed CMO is a part of The Enrollify Podcast Network.
Available episodes
Newest first
Oldest first
May 26, 2023
Ep. 28: Unleashing the Power of Stories for Epic Content Marketing
In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences.
Takeaways from this episode include:
* An understanding of the six principles of epic content marketing
* Insights into the essential elements of a successful content marketing strategy
* Advice on content that drives engagement, fosters relationships, and yields results
* Guidance on leveraging the power of storytelling to captivate your audiences
* Tips for nurturing your audience and building brand loyalty
* Methodologies for tracking the effectiveness of your content efforts
* Insights into the future of content marketing in higher education
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
May 12, 2023
Ep. 27: Understanding the Role of Marketing from a President’s Perspective
In this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies.
Takeaways from this episode include:
* How a college president views the role of a chief marketing officer
* Insights into what traits make an excellent CMO – from a president’s perspective
* Ideas about how CMOs can help a president be more effective and make better decisions
* Insights into what marketers should understand about the role of the president
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Apr 28, 2023
Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed
In this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use.
Takeaways for this episode include:
* Tips for identifying your campus’s “influencers” and making an ask
* Guidance on setting goals and a budget
* Insights into how influencers can support crisis communications and issues management
* Ideas for using influencer-created content across your marketing channels
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Apr 14, 2023
Ep. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AI
In this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots.
Takeaways from this episode include:
* A deeper understanding of ChatGPT and how it works
* Ideas for how to integrate AI tools like ChatGPT into your marketing workflow
* Tips – and success stories – about how AI can improve customer service
* Insights into writing effective prompts that allow you to get the most out of the tool
* Advice on how to “future proof” your skillset by embracing AI technologies
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Mar 31, 2023
Ep. 24: The Importance of Authenticity in Your Brand Story
In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:
* Tips for creating an authentic brand story
* An understanding of the importance of word-of-mouth in brand building
* Ideas for how marketers can impact the student experience
* Ways to avoid predatory and unethical marketing practices
* Insights into the ways online students view the student experience
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Mar 17, 2023
Ep. 23: Busting Silos with a Student-Centric Website
In this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:
* Making the case for a prospective student-centric website design
* Tips for persuading the campus community on a new, silo-busting approach
* Ideas for structuring a massive overhaul project
* Recommendations for needed content a a student-centric model
* Advice and lessons learned from the trenches
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Mar 3, 2023
Ep. 22: Finding Space for Creativity
A study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:
* Ways to find new creative outlets that feed your soul and inspire your work
* How to carve out time for creativity amid a busy and fast-paced life
* Resources for managing your time
* Tips for making creativity a priority
This episode is brought to you by our friends at Mindpower:
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Feb 17, 2023
Ep. 21: Into the Fire: Crisis Communications in Higher Education
In this episode, Jaime talks with Christy Jackson, one of the foremost experts in crisis communications in higher education. In her higher education career, Christy has served in communications roles at Virginia Tech during the April 16 tragedy that killed 32; at Radford University when a student drove to Virginia Tech and killed a police officer; and at UNC Charlotte when an active shooter entered a classroom and killed two students. She was also the chief communications officer when Sweet Briar College announced its intention to close. Added to the mix are countless reputational issues, severe weather events, and deaths on- and off-campus.
Meanwhile, Jaime has navigated an on-campus homicide at Winston-Salem State during Homecoming; several off-campus student homicides – including one on the Wake Forest University campus; the terminations of high-profile employees; a residence hall carbon monoxide leak; a 100-year flood; faculty unionization efforts; and many other crises and issues she wishes she could forget.
In this episode, Christy and Jaime get real about what they have learned as they have responded to both life-safety crises and longer-term reputational issues. Takeaways include:
* A behind-the-scenes look at some of the scenarios Christy and Jaime have faced that led to worldwide headlines
* Insights into the lessons learned
* Observations on the most common mistakes made
* Guiding principles for crisis communications
* Ways universities can mitigate reputational damage during a crisis situation
* Tips for putting together a solid crisis communications plan and training for your team
About Confessions of a Higher Ed CMO
Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too!
About the Enrollify Podcast Network
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Feb 3, 2023
Ep. 20: The Anti-Racist Marketer
In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:
* How anti-racism is different from being “not racist”
* Steps leaders can take to bring an anti-racist approach to their organization
* How white people can – and need to be – engaged in this across campus
* Ways to recruit and retain staff from marginalized communities
Both Liz and Jaime acknowledge that, as two white women, they likely get things wrong and they apologize in advance for any harm they may cause in this conversation.
About Confessions of a Higher Ed CMO
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Jan 20, 2023
Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers
The challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners. This episode will provide listeners with:
* Insights into why social media managers often struggle with mental health issues
* A better understanding of the scope and scale of the problem
* Ideas for leaders who want to better support their social media teams
* Tips for social media managers on raising their concerns to their leadership
* Ways higher ed can do better in this space overall
About Confessions of a Higher Ed CMO
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more.
Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
playlist_add
Jan 6, 2023
Ep. 18: Leading High-Performing Teams in a Remote-First World
The pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:
* How to create environments that support employee well-being and high performance
* The best ways to measure the success of the team
* Ideas for fostering a thriving and positive work culture
* Tips for using collaboration tools to support a dispersed team
* Ideas for onboarding fully remote staff members
* Ways to “manage up” when making a case for hybrid or remote arrangements
About Confessions of a Higher Ed CMO
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of…
playlist_add
Dec 16, 2022
Ep. 17: Recruiting Non-Traditional Students
Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff.
Takeaways from this episode include:
* Why “post traditional” is a better frame for this audience
* How marketing to this audience differs from recruiting first-time freshmen
* How institutions are approaching this wrong – and how to right those wrongs at your university
* What the selling points are for post-traditional students
* Ways to make it easier for post-traditional students to find the info they need to make a decision
* Ideas for rising above the noise in the marketplace
About Confessions of a Higher…
playlist_add
Dec 2, 2022
Ep. 16: Designing Compelling Messages and Narratives
Story drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:
* Understanding what gives storytelling its power
* A formula for crafting a compelling narrative
* Ideas for working with leadership on thinking differently about communications approaches
* Why storytelling isn’t “spin”
* How to keep storytelling front and center when managing issues that could have significant reputational damage
About Confessions of a Higher Ed CMO
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearl…
playlist_add
Nov 18, 2022
Ep. 15: Executive Social Strategy
In this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:
* How to decide what digital platforms make sense
* How to incorporate your own values into your online presence
* Why empathy is so important in leadership
* How today’s hybrid work environment lends itself to digital leadership
About Confessions of a Higher Ed CMO
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fun…
playlist_add
Nov 4, 2022
Ep. 14: Addressing Imposter Syndrome
Jaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:
* How to identify how you are feeling as imposter syndrome
* Ways to cope with feelings of inadequacy or self-doubt
* How to reduce negative self talk
* Ways to change patterns of thought that hold you back or keep you from bringing your best self to your work
Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, a…
playlist_add
Oct 21, 2022
Episode 13: Creating a Student Journey Map
In this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:
* An introduction to journey maps
* Tips for creating your own journey maps, including identifying resources
* How fixing friction points is important as students struggle with the cognitive load that came with COVID
* How artificial intelligence can improve the student journey
* Advice on using a variety of technologies to engage the modern student
* Insight into the ways our current approaches exclud…
playlist_add
Sep 23, 2022
Episode 12: Transitioning Your Career Outside of Academia
Amid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government.
Takeaways include:
* How to evaluate if it is time to change industries
* How to market yourself to a new sector
* How to sell your experience to potential employers
* Ways to evaluate opportunities to ensure they align with your values
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators…
playlist_add
Sep 9, 2022
Episode 11: Building More Equitable Student Hiring Practices
Student workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate.
In this honest and candid conversation, you’ll hear more about:
* Why it is important to have authentic content on your social media channels that better reflects the experiences of your student body
* Why even the most well-meaning marketers can unconsciously exclude marginalized and under-represented students
* How certain hiring practices create barriers to participation
* How to connect your work with institutional diversity, equity, inclusion and belonging goals
* How to measure…
playlist_add
Aug 26, 2022
Episode 10: Multicultural Marketing
According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:
* How to approach undertaking a multicultural marketing campaign
* How to ensure that there is buy-in across campus for your efforts
* How to build a cross-functional team to help guide and influence your approach
* How to speak to Hispanic/Latinx students and their families
* How to help ensure students have a positive experience when they get to campus
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purp…
playlist_add
Aug 12, 2022
Episode 9: The Enrollment Cliff
We have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss:
* Carrie’s research on the enrollment cliff and how campuses are preparing for it – or not
* The challenges facing higher education if institutions do not embrace change
* The critical role that marketing plays in helping the universities we serve survive – and thrive
* How university organization structures can be a roadblock to success
* Why a CMOs voice at the table is critically important when evaluating new programs and pricing
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages ca…
playlist_add
Jul 29, 2022
Episode 8: The Great Resignation and Employee Engagement
In this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:
* What is causing people to change careers and leave higher education
* How to address those challenges and retain talented team members
* The impact of COVID-19 on employee engagement and community
* How to unpack assumptions around remote and hybrid work and develop stronger strategies to keep team members engaged
* Ways to improve workplace culture
* The importance of actions aligning with values
In this wide-ranging conversation, Jaime and Kevin also talk about the enrol…
playlist_add
Jul 15, 2022
Episode 7: Sustaining and Surviving
The job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of _Sustain Your Game_: _High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. _In the course of their conversation, Alan and Jaime discuss:
* What causes burnout and how can leaders recognize it in themselves and their teams
* What actually causes stress and how to liberate yourself from it
* How to be a high-achiever without giving up your work-life balance
* Ways to structure your life to ensure you have time to take care of yourself
* Tips for help your teammates make it through stressful times
* Ideas for defeating stagnation
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is pur…
playlist_add
Jul 1, 2022
Episode 6: Brought to you by the letters N T R
Achieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.
Key takeaways from from this episode include:
* Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two divisions don’t partner
* Advice for forging a collaboration that works
* Ideas for mending existing broken relationships and cultivating new ones
* A dive into how higher ed has ceded the argument around the value of higher education
* Tips on succession planning for both departments
Con…
playlist_add
Jun 17, 2022
Episode 5: Maturing Higher Ed Marketing
There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward.
Key takeaways from from this episode include:
* What is a marketing maturity model and why is it valuable?
* How to build a high-performing team of marketing professionals
* How to create your own maturity model
* How to create a vision that a team can embrace
* Ideas for addressing the challenges that get in the way of moving forward
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is pur…
playlist_add
Jun 3, 2022
Episode 4: What Do You Wanna Be When You Grow Up?
As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.
Takeaways for this episode include:
- How to gain the skills you need for a CMO role
- Ideas for building your personal brand
- Exploring making the case for professional advancement
- How to advocate for yourself as you advance
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms throu…
playlist_add
May 20, 2022
Episode 3: Mixing Business with Measure
As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend.
* Takeaways from this episode include:
* why measuring ROI is important
* tips for creating a measurement plan
* practical guidance for tracking attribution
* advice on how to use the data you uncover to make decisions
* a deep dive into the KPIs you should consider measuring
Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and a…
playlist_add
May 6, 2022
Episode 2: Branding, Brain Drain and Budget, Oh My
In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more. Learn more about the universality of the challenges we face, tips for the new CMO, ideas for recruiting and retaining staff – and much, much more.
Learn more about this episode in our _show notes_.
playlist_add
Apr 22, 2022
Episode 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education. The two discuss how marketing is a value driver, how to help other senior leaders understand how and why CMOs should contribute to conversations about the strategic direction of our organizations, and what trends we should be watching as we consider the demographic cliff.
Learn more about this episode in our show notes.
playlist_add
Apr 13, 2022
Trailer: Confessions of a Higher Ed CMO with Jaime Hunt
Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.
playlist_add