Arts and Culture
More from Google
Get the Android app
Get the iOS app
How I Grew This
In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.
5 days ago
VP of Digital Strategy & Product @ Chipotle: Nicole West - Taking the Risks That Can Accelerate You and Your Company
Today’s guest, Nicole West, isn’t afraid of raising her hand and taking a risk, especially when it’s a project no one has ever done before. She’s built a reputation over her 14-year career at Chipotle in taking those tough jobs and turning them into big opportunities. For instance, in 2013, the then CMO asked Nicole if she would start up the new Ecommerce division of the marketing team. Pushing fear aside, she took the job. Today, she’s been at the helm as Chipotle has gone through a digital transformation which has seen digital ordering hit meteoric heights, with digital orders now accounting for over 20% of company sales. More on Nicole’s story of how she rose the ranks, her advice to those who are inspired by her story, as well as ways Chipotle is staying true to its mission of making the world a better place, on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher and more.
Oct 15, 2020
CEO & Co-Founder @ Bulbul: Sachin Bhatia - Building World-Class Products From Scratch
Some people stop after creating their first successful company, but today’s guest, Sachin Bhatia, has created three products and companies that have flourished. Sachin shares how he got his parents' entrepreneurial spirit by selling water and other items as a child. He started his first company, MakeMyTrip, in 2000, and while they had a successful launch due to word of mouth, they weren’t able to keep up with demand. He learned his lesson, on the launch of his second company, TrulyMadly, they had the campaign to allow people to date not based on creed or religion in India which picked up a lot of press and was very successful. He then shares the story of how he and his Co-Founder teamed up again to build Bulbul, a video-based shopping app. More on Sachin’s story, including how his marketing campaign where MakeMyTrip asked for a second chance, his strategy for breaking down his campaigns, and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, and anywhere you find your podcasts.
Oct 8, 2020
Senior Director, Strategy & Product @ Adobe: Loni Stark - Digital Disruption & Tackling Decade Long Problems
As product leaders, you might be looking at road maps for 1-3 years from now, but our next guest is someone who seeks a challenge that takes a decade to solve. Loni Stark is the Senior Director of Strategy and Product at Adobe; fittingly, she works for Adobe; she is both a technical product leader and a creative artist with hobbies like a painting. She was inspired by her mother, who was the only woman in her job and pursued engineering, eventually landing at Stanford, where she focused on product management. At Stanford and in her early work, she learned how many critical components there are to a product's success, like the right partners, vendors, timing, and market need. She discusses the bittersweet challenge of solving long term problems, and she dives into how switching to the cloud was one of those challenges for Adobe and how they came out successfully. More on Loni's story, including how she made fake product one-pagers to get advice from other product managers, how she's trying to make enterprise onboarding as easy as consumer products, and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcast, Stitcher, and more.
Oct 1, 2020
Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla - Redefining Marketing & Growth for Travel Brands
Today's guest, Sachin Singla, is someone who didn't stick to one career or path but found his way to marketing via other paths like finance and consulting (not unlike our host Mada). Sachin talks about how marketing has adapted and how marketing teams have needed to pivot and become more agile in the age of COVID-19. Mainly looking at your customer segments, Sachin explains how the lockdown rules vary wildly in India and how brands need to make their messaging reflect their target market's current state. More on Sachin's story, how he has had to adjust with him and his team working remotely, his time in finance and consulting, and how the travel industry as a whole is adapting to COVID on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcast, Stitcher, and more.
Sep 24, 2020
Head of Marketing @ Ola Financial Services: Varun Dubey - Growth Through Empathy & Analytics
While he might not say it himself, our next guest Varun Dubey was able to have an extremely successful career leading the marketing for some of the fastest growing tech companies in India because of two things: being empathetic and analytical. In the early days of his career writing for “Digit” Magazine, he learned that many people only had a few hours of energy to use a day. Later at Qualcomm, he learned that many people had to choose between paying to charge their phones or eating that day. In those instances, he learned that truly understanding the user was critically important for achieving immense growth to hundreds of millions of users which he achieved at Practo. He also took a much more thorough approach than most when it came to tracking. At one point Varun stopping all marketing activities to make sure the entire site and product tracked all the way to billing. Once they did that they realized why users were bouncing and were able to get $2 net revenue for every dollar spent, which made the CFO their biggest advocate. More on Varun’s story including how he helped drive growth for a new category, his thoughts on Apple’s decision on IDFA, and how the marketing world has completely evolved from TV to direct response. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, and anywhere you find your podcasts.
Sep 17, 2020
Chief Digital Officer @ PSG: Russell Stopford - Weaving Design, Story, and Sport into the Fabric of an App
Russell Stopford has led digital initiatives across everything from film to sports. He took his passions for the arts as well as his curiosity for emerging technologies and combined them to develop a powerful intersection between storytelling and digital product management. As both an award-winning documentary filmmaker and builder of mobile apps over the past decade, Russell is driven by a pursuit for perfection. As the sports industry transformed into an entertainment opportunity, Russell found himself highly sought after for his knack for weaving together brand stories and the end-user experience for the modern-day consumer. He’s currently producing a film series around the 50th anniversary of Paris Saint-Germain while in parallel working to bring a first of its kind sports app that could revolutionize its category. All this and more on this episode of How I Grew This.
Sep 10, 2020
Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product
Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days of live streaming. Being at companies that were years ahead of the rest of the world showed him what true innovation looked like and how to find the sweet spot of timing to build, launch and grow digital products. He shares his story of how he made it to Citibank and how most other large brands still have a Web 1.0 marketing tech stack in 2020. Beyond marketing software, Dan shares one of the most critical components is finding people who truly understand what innovation takes and how he finds them. More on Dan’s story including his time working with Jason Calcanis, the product he launched at TurboTax being able to scan and file taxes back in 2010 and how COVID-19 has changed the financial industry on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Sep 3, 2020
Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversaw 30 - 40 million app impressions a day, Ajey reveals that a focus on product market fit and delighting customers is the only north star one can follow. More on Ajey’s story including what it’s like to prioritize new marketplaces when everything seems like green field, the importance of purposeful communication within an organization, and why formal education isn’t necessarily a great prerequisite for a career in technology. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, and anywhere you find your podcasts.
Aug 27, 2020
Global Director of Digital Product Management @ Hyatt: Ben Weiss - Bridging the Gap Between the Physical & Digital
Ben Weiss has built a career with an attention to detail and quality specifically around the mobile customer journey from offline into digital. As an intern at Walgreens in 2007, he pitched the then CEO about creating a mobile app in the first place. Long story short, they listened. Over the course of the next decade, Ben rose the ranks, starting from the bottom as an intern and exiting at the top as the Director of Product Management for Mobile. Today, he oversees the global digital product management teams for mobile at Hyatt. His new mission: Rethink what the hotel experience could look and feel like in this new era of Covid-19. More on Ben’s story including how he’s bridging the gap between physical and digital through employee education, how to build an app for an older demographic, and his observations of digital adoption more broadly. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Aug 20, 2020
CPO @ Canva: Cameron Adams - Canva’s Unconventional Product Approach That Disrupted the Design Industry
Canva belongs to a small group of products that change how people and brands completely shirt their approach to design. Our guest today, Cameron Adams, is the Co-Founder and Chief Product Officer at Canva, he shares how the product was built and how it was able to disrupt the design industry. He shares what he learned from building a product that would get massive adoption after working on Google Wave, a project which Google shut down because of low Monthly Active Users. He took the unconventional approach of waiting a long time to release the product, to ensure that it would launch a product that users wouldn’t stay with. They courted the press through the power of storytelling and were able to have a big launch and sustain that growth with smaller bloggers covering the tool. More on Cameron’s story how he came to America and failed to raise the round he’d hoped for, how his other creative endeavors like DJ’ing influence his design and the difference between graphic design and business design on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Aug 13, 2020
GM of eCommerce @ Square: David Rusenko- After An Acquisition, A Reinvention
David Rusenko is no stranger to creating world-class products. In 2007 he founded Weebly, a website builder, and watched it grow. Selling to Square in 2018, David now leads the eCommerce team which, as the pandemic surfaced, acted quickly to build new delivery products on their platform that has forever changed the business. More on David’s story including his time management techniques post-acquisition, how he found their killer feature at Weebly, and why Twitch and Amazon are models for what good acquisitions can look like. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Aug 6, 2020
CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO
Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jul 30, 2020
Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace
On this episode Archie Abrams, Senior Director of Product Management, shares how he thinks about balancing supply and demand at Lyft, even as markets have been forever changed by COVID-19. Before this, he was the 10th employee at udemy. Over the course of his 7.5 years there he helped to scale Udemy from no revenue to hundreds of millions in revenue and over 600 employees. More on Archie’s story, including how perceived value plays into the psychology of your user, why it’s important to utilize the behaviors of your best customers, and why you should reevaluate immediately killing unsuccessful strategies, on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jul 23, 2020
CTO @ Wikimedia: Grant Ingersoll - Knowledge Equity and Navigating Career Through Identity
Grant Ingersoll, Chief Technology Officer of Wikimedia, joined us on the podcast this week to discuss his experience navigating his own career through identity and knowledge equity. He shares the path that led him to his current role and why he chose to take a bet on himself and start his own company. More on Grant’s story, including his beliefs that people’s views of themselves can be blockers for their own personal growth, why he is constantly reinventing himself as a founder, and Wikimedia’s roadmap to make their knowledge base reflect the global community, are shared in this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jul 16, 2020
Head of Product @ ITV Hub: Stuart Jones - Adapting Your Roadmap and Campaigns When Things Go Wrong
Today’s guest is Stuart Jones, the Head of Product at ITV Hub, an on demand streaming service in the UK. Stuart discusses how the pandemic has affected the television industry in many ways, specifically in the lack of available content along with the call for changes to their subscription model. More on Stuart’s story, including his early start as an airplane engineer apprentice, how his experience in various sectors brought him to TV, and his take on changing viewer habits in light of the pandemic are shared on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jul 9, 2020
CPO @ Medium: Michael Sippey - How Product Professionals Are Changing the World Through Creativity and Optimism
Tech professionals, especially those who work in product, are not necessarily the folks who first come to mind when discussing the topic of creativity. However, there is a shifting viewpoint that argues a healthy level of creativity and optimism is essential to these functions due to the responsibility of bringing technological advancements and game-changing content to a global audience. Michael Sippey, Chief Product Officer at Medium, joins the podcast to discuss his ideas regarding the inherent optimism required when creating something to share with the world, whether it’s a new app, a blog article and beyond. More on Michael’s story including his early experience running product at Twitter, the mistake he’s repeatedly made in his career that finally changed his perspective, and why he says product managers should never write an unordered list, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jul 2, 2020
Senior Director of Marketing @ TuneIn: Ana Guillen - How to Drive Career and Product Growth with Intent
When it comes to your career, taking the road less traveled will often serve you well. Knowing exactly what you’re passionate about, what you’re naturally good at and what you want to accomplish on your career path are essential components needed to live a life of intent. Today’s guest is Ana Guillen, the Senior Director of Marketing at TuneIn. She has been intentional about growing her career ever since her first job working at a local music store at 13 years old and utilizes this intent in all aspects of both her personal and professional life. Take a listen to hear more about Ana’s experience working for one of the industry’s leading record labels, her strategy for crafting intentional marketing campaigns that engage valuable lifetime users, and how she finally learned to trust her instincts. Hear all these stories and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jun 25, 2020
Director of Marketing @ Overstock: Jason Wilson - How to Stretch Your Marketing Muscles During COVID-19
The pandemic has certainly brought about many changes to the world - one of them being how companies do business. Since the onset, marketers from various industries have been working to figure out how to stay relevant and continue to appeal to consumers when priorities and advertising systems are constantly evolving. Today’s guest is Jason Wilson, Overstock.com’s Director of Marketing. He shares how he’s led his digital marketing team to success in a time when consumer spending habits have been drastically altered. More on Jason’s story, including how he effectively grew a campaign 44% without having to increase his budget, his take on the four new pillars of digital marketing, and how Overstock.com was uniquely positioned to survive the economic downturn of the pandemic, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jun 18, 2020
Product @ Microsoft: Chris Yu - Why Automation Isn’t Always the Answer
In the age of increasing levels of automation, it’s easy to get bogged down with the desire to automate as much as possible. However, this isn’t always in the best interest of your product’s users. Chris Yu has worked in various fields, from venture capital to gaming, before landing at Microsoft-acquired productivity app, MileIQ. Chris shares his perspective on the importance of giving your users choice, the ability to trade off product decisions based on a north star metric, and his stance on how mobile has quickly surpassed the web experience. Hear these stories and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.
Jun 11, 2020
Mobile Product Director @ Allstate: Mike Antognoli - Adding Value During a Pandemic
During a time of crisis, it’s crucial for companies to focus on maintaining and driving growth. It’s, however, equally as important to continue to find ways to strategically add value to your customers. Mike Antognoli shares with us how he’s led the mobile product team at Allstate during the pandemic, in an industry whose customers typically have more of a hands-off approach. More on that story, how the Allstate app plays into the overall company strategy, Mike’s views on how a company culture built on trust is key to innovation, and what he learned from a failed Allstate experiment with augmented reality, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.
Jun 4, 2020
VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs
Today’s digital climate requires a focus on healthier long-term gains as opposed to easy-short term wins. But where does one start? Fabien shares how a keen act of listening and parsing of the data can inform where to take your digital product next to drive growth. At SmartNews he’s tripled the monthly active usership from when he started. Beyond this, Fabien shares how his feminism has defined everything from career choices to the way he manages his team. That story, running a French presidential campaign, the importance of decentralized systems, and his perspective on the future of jobs in mobile, is shared on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
May 28, 2020
CPO @ Eventbrite: Casey Winters - Connecting Users to the Value of Your Product
Master at building community on the internet, Casey took his passion for user-generated content and built a career on creating sustainable growth strategies for companies like Pinterest, Grubhub, and Airbnb. At Pinterest, he drove an increase in sign-ups from Google by 50%, a tactic today that's still copied by Instagram and LinkedIn. Casey talks how companies can react to coronavirus, the mindset around building growth teams, and shares practical advice on decisions that build fulfilling careers. Hear all this and more on this episode of How I Grew this. Listen now on Apple Podcasts Spotify, Google Podcasts, Stitcher, and more.
May 21, 2020
Head of Growth @ Coinbase: Linus Chung - Growth at the Cutting Edge
What can be gleaned from the stories at the geographic and technological edge between the US and China? As a Bay Area native, how did a journey back to China lead to strategic growth for American companies like LinkedIn and Tesla who hadn’t yet unlocked the Chinese market? Hear about the way Pinterest grew pre-IPO, how Linus is leading his team with compassion at Coinbase, and how his appearance on a Chinese dating show became a user acquisition strategy. Hear all this and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.
May 14, 2020
VP of Growth @ IMVU: Lomit Patel - Creating A Lean Marketing Team Powered by AI
How do you achieve growth when the system is full of obstacles? With today’s guest, Lomit Patel, we talk about choosing to take decisive action towards your goals whether that’s in your own career or with your product. From working his way up the ladder to his dream job to having the foresight to push for utilizing AI at a time when it was still very new, Lomit has proved to be a catalyst for immense growth. More on Lomit’s story on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
May 7, 2020
Head of Product Running @ Runtastic: Robert Schenkenfelder- Putting Yourself in the Running Shoes of Your User
What are some lessons you learn after being with a company for almost a decade? How do you end up changing your life based on the products you build? This, the stories of being acquired by Adidas while maintaining the freedom to innovate and practicing what you preach, are featured in this episode of “How I Grew This” With Robert Schenkenfelder of Runtastic. Listen and subscribe on Apple/Google Podcasts, Spotify, Stitcher, and YouTube!
Apr 30, 2020
Head of Insights @ Depop: Farah Abuzeid - Why Data Storytelling is Marketing Gold
How does someone with a passion for cooking end up leading a team driving business-critical decisions? What does it take to teach yourself how to code then apply that to how you are able to help a company grow? This story, how she learned to tell stories with data at Visa, the 2x2 matrix thinking model, and when to make a career jump into (or out of) the startup world is featured on this episode of How I Grew This with Farah Abuzeid of Depop.
Apr 23, 2020
Product @ Walmart Grocery: Adithi Sampath- Driving Hypergrowth in New Markets for a Fortune One Brand
What does it take to recreate the organic growth of the largest online delivery grocery in the US in a new market like Mexico? How do you define growth when new markets take time to mature and show actual business outcomes? Our next guest, Adithi Sampath, has worked across a variety of industries building products in gaming, insurance, and now is forging the online grocery experience for Walmart Grocery Mexico.
Apr 16, 2020
Former Global Head of App | Social | Display Marketing @ Stubhub: Manoj Tolety- Why Measurement Is the Key to Driving Loyalty
Aim big. This theme, along with successful cross-collaboration, aligning with strong mentors, and leading by example, seems to be common in many growth stories. How does the theme of family fit in? Manoj Tolety shares what he’s learned from becoming a parent and how human behavior, a dash of luck, and hard work drives both personal and professional growth. This, traveling the world every 6 months for eBay, increasing his app budget by 3x, and more are featured on this episode of How I Grew This with Manoj Tolety of StubHub. Listen now on Apple Podcast, Spotify, Google Podcasts, and Stitcher!
Apr 9, 2020
VP of Growth & Marketing @ Opendoor: Sheila Vashee- Redefining and Digitizing a 100+ Year-Old Process
Some get to join a company that redefines an industry once in their life. Sheila has done it twice. As Dropbox’s first marketing hire, she led the transition from a consumer-facing product to one with an enterprise focus. Now at OpenDoor, she is redefining a 100+ year-old industry and revolutionizing the way real estate is bought and sold. This, stories of doubling market share for OpenDoor in 3 months, and how brands should approach marketing and caring for customers during a pandemic, are featured in our podcast episode with Sheila Vashee of Opendoor. Listen and subscribe on Apple/Google Podcasts, Spotify, Stitcher, and YouTube!
Apr 2, 2020
Product @ N26: Kristina Walcker-Mayer- How Mobile Banking is Taking Lessons From Fashion E-Commerce
Kristina had never imagined working for a bank but when the opportunity came along to innovate the mobile experience for N26 she took it. Coming from a background in fashion e-commerce, Kristina asked, "How could we transform the learnings about mobile UX from e-commerce and apply them to the financial world to make everything less painful?" This and stories of why you shouldn’t build what your customers ask for, and reasons to always speak your mind, are featured in this episode with Kristina Walcker-Mayer of N26.
Mar 26, 2020
Product @ Netflix: Michelle Parsons- How Tinkering in the Classroom Led to Innovating Kids & Family Product
How does a woman go from teacher to running Kids and Family content at Netflix? What happened along the way to lead Michelle, a pre-med student in college to a career building the experiences for the companies we know and love. That and stories of failed experiments, taking an unconventional path to product management and why empathy is your most powerful tool are featured with Michelle Parsons of Netflix.
Mar 17, 2020
Country Manager @ Ouicar: Vincent Saint-Martin- How to Continue Driving Growth After You've Been Acquired
What does it take to build a leading Peer-to-Peer car-sharing company when the market is exploding with new competitors? How do you continue to drive growth after your company gets acquired? This, the stories of learning from failure, recruiting his first users one by one, and the decisions he made that ensured the product remained a market leader, are in our third episode of “How I Grew This” with Vincent Saint-Martin of OuiCar.
Mar 17, 2020
VP Global Growth & Business Development @ Flipboard: Claus Enevoldsen- Balancing Growth and Responsibility to the User
What does it take to drive growth responsibly in today’s world of constant notifications? What are the values of the people behind the news & entertainment experiences that we engage in everyday? This, the stories of the power of mentors, and what we can all do to strike a better balance between our connected and offline lives, are told in our second episode of “How I Grew This” With Claus Enevoldsen of Flipboard.
Mar 17, 2020
VP, Digital & Technology @ Philz Coffee: Francisca Hawkins- How a Former Artist is Shaping the Future of Mobile-Ordering
What does it take to bring an iconic brand and experience to digital? What makes the Philz app one of the most loved and used apps in the industry and how do you take the specific vision of a founder and transform into an on par digital experience? That and stories of success, failure, the invention of the mobile boarding pass and how Philz ended up on HBO’s Silicon Valley are featured in our first episode of “How I Grew This” with Francisca Hawkins of Philz Coffee.
Mar 17, 2020
What is "How I Grew This"?
Who is the type of person driving growth in a company that’s defining an industry? What are the skills that are required to take a company’s growth to the next level and How do I find those people and more importantly how does one become such a leader? We made "How I Grew This" to answer these questions, on the show we will talk to the top leaders in the industry and discover why some companies succeed in driving growth while others fail. We’ll explore how some individuals advance in their careers to lead teams that change industries. And most importantly, we will cover what you can do to become such a leader. Ready to grow? Subscribe to the show today!