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How I Grew This
In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.
6 days ago
Senior Director of Marketing @ TuneIn: Ana Guillen - How to Drive Career and Product Growth with Intent
When it comes to your career, taking the road less traveled will often serve you well. Knowing exactly what you’re passionate about, what you’re naturally good at and what you want to accomplish on your career path are essential components needed to live a life of intent. Today’s guest is Ana Guillen, the Senior Director of Marketing at TuneIn. She has been intentional about growing her career ever since her first job working at a local music store at 13 years old and utilizes this intent in all aspects of both her personal and professional life. Take a listen to hear more about Ana’s experience working for one of the industry’s leading record labels, her strategy for crafting intentional marketing campaigns that engage valuable lifetime users and how she finally learned to trust her instincts. All these stories and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jun 25, 2020
Director of Marketing @ Overstock: Jason Wilson - How to Stretch Your Marketing Muscles During COVID-19
The pandemic has certainly brought about many changes to the world - one of them being how companies do business. Since the onset, marketers from various industries have been working to figure out how to stay relevant and continue to appeal to consumers when priorities and advertising systems are constantly evolving. Today’s guest is Jason Wilson, Overstock.com’s Director of Marketing. He shares how he’s led his digital marketing team to success in a time when consumer spending habits have been drastically altered. More on Jason’s story, including how he effectively grew a campaign 44% without having to increase his budget, his take on the four new pillars of digital marketing, and how Overstock.com was uniquely positioned to survive the economic downturn of the pandemic on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
Jun 18, 2020
Product @ Microsoft: Chris Yu - Why Automation Isn’t Always the Answer
In the age of increasing levels of automation, it’s easy to get bogged down with the desire to automate as much as possible. However, this isn’t always in the best interest of your product’s users. Chris Yu has worked in various fields, from venture capital to gaming, before landing at Microsoft-acquired productivity app, MileIQ. Chris shares his perspective on the importance of giving your users choice, the ability to trade off product decisions based on a north star metric, and his stance on how mobile has quickly surpassed the web experience. These stories and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.
Jun 11, 2020
Mobile Product Director @ Allstate: Mike Antognoli - Adding Value During a Pandemic
During a time of crisis, it’s crucial for companies to focus on maintaining and driving growth. It’s, however, equally as important to continue to find ways to strategically add value to your customers. Mike Antognoli shares with us how he’s led the mobile product team at Allstate during the pandemic, in an industry whose customers typically have more of a hands-off approach. More on that story, how the Allstate app plays into the overall company strategy, Mike’s views on how a company culture built on trust is key to innovation, and what he learned from a failed Allstate experiment with augmented reality, on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.
Jun 4, 2020
VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs
Today’s digital climate requires a focus on healthier long-term gains as opposed to easy-short term wins. But where does one start? Fabien shares how a keen act of listening and parsing of the data can inform where to take your digital product next to drive growth. At SmartNews he’s tripled the monthly active usership from when he started. Beyond this, Fabien shares how his feminism has defined everything from career choices to the way he manages his team. That story, running a French presidential campaign, the importance of decentralized systems, and his perspective on the future of jobs in mobile, on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
May 28, 2020
CPO @ Eventbrite: Casey Winters - Connecting Users to the Value of Your Product
Master at building community on the internet, Casey took his passion for user-generated content and built a career on creating sustainable growth strategies for companies like Pinterest, Grubhub, and Airbnb. At Pinterest, he drove an increase in sign-ups from Google by 50%, a tactic today that's still copied by Instagram and LinkedIn. Casey talks how companies can react to coronavirus, the mindset around building growth teams, and shares practical advice on decisions that build fulfilling careers. All this and more on this episode of How I Grew this. Listen now on Apple Podcasts Spotify, Google Podcasts, Stitcher, and more.
May 21, 2020
Head of Growth @ Coinbase: Linus Chung - Growth at the Cutting Edge
What can be gleaned from the stories at the geographic and technological edge between the US and China? As a Bay Area native, how did a journey back to China lead to strategic growth for American companies like LinkedIn and Tesla who hadn’t yet unlocked the Chinese market? Hear about the way Pinterest grew pre-IPO, how Linus is leading his team with compassion at Coinbase, and how his appearance on a Chinese dating show became a user acquisition strategy. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher, and more.
May 14, 2020
VP of Growth @ IMVU: Lomit Patel - Creating A Lean Marketing Team Powered by AI
How do you achieve growth when the system is full of obstacles? With today’s guest, Lomit Patel, we talk about choosing to take decisive action towards your goals whether that’s in your own career or with your product. From working his way up the ladder to his dream job to having the foresight to push for utilizing AI at a time when it was still very new, Lomit has proved to be a catalyst for immense growth. More on Lomit’s story on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.
May 7, 2020
Head of Product Running @ Runtastic: Robert Schenkenfelder- Putting Yourself in the Running Shoes of Your User
What are some lessons you learn after being with a company for almost a decade? How do you end up changing your life based on the products you build? This, the stories of being acquired by Adidas while maintaining the freedom to innovate and practicing what you preach in this episode of “How I Grew This” With Robert Schenkenfelder of Runtastic. Listen and subscribe on Apple/Google Podcasts, Spotify, Stitcher, and YouTube!
Apr 30, 2020
Head of Insights @ Depop: Farah Abuzeid - Why Data Storytelling is Marketing Gold
How does someone with a passion for cooking end up leading a team driving business-critical decisions? What does it take to teach yourself how to code then apply that to how you are able to help a company grow? This and how she learned to tell stories with data at Visa, the 2x2 matrix thinking model and when to make a career jump into (or out of) the startup world on this episode of How I Grew This with Farah Abuzeid of Depop.
Apr 23, 2020
Product @ Walmart Grocery: Adithi Sampath- Driving Hypergrowth in New Markets for a Fortune One Brand
What does it take to recreate the organic growth of the largest online delivery grocery in the US in a new market like Mexico? How do you define growth when new markets take time to mature and show actual business outcomes? Our next guest, Adithi Sampath, has worked across a variety of industries building products in gaming, insurance, and now is forging the online grocery experience for Walmart Grocery Mexico.
Apr 16, 2020
Former Global Head of App | Social | Display Marketing @ Stubhub: Manoj Tolety- Why Measurement Is the Key to Driving Loyalty
Aim big. This theme, along with successful cross-collaboration, aligning with strong mentors, and leading by example, seems to be common in many growth stories. How does the theme of family fit in? Manoj Tolety shares what he’s learned from becoming a parent and how human behavior, a dash of luck, and hard work drives both personal and professional growth. This, traveling the world every 6 months for eBay, increasing his app budget by 3x, and more are featured on this episode of How I Grew This with Manoj Tolety of StubHub. Listen now on Apple Podcast, Spotify, Google Podcasts, and Stitcher!
Apr 9, 2020
VP of Growth & Marketing @ Opendoor: Sheila Vashee- Redefining and Digitizing a 100+ Year-Old Process
Some get to join a company that redefines an industry once in their life. Sheila has done it twice. As Dropbox’s first marketing hire, she led the transition from a consumer-facing product to one with an enterprise focus. Now at OpenDoor, she is redefining a 100+ year-old industry and revolutionizing the way real estate is bought and sold. This, stories of doubling market share for OpenDoor in 3 months, and how brands should approach marketing and caring for customers during a pandemic, are featured in our podcast episode with Sheila Vashee of Opendoor. Listen and subscribe on Apple/Google Podcasts, Spotify, Stitcher, and YouTube!
Apr 2, 2020
Product @ N26: Kristina Walcker-Mayer- How Mobile Banking is Taking Lessons From Fashion E-Commerce
Kristina had never imagined working for a bank but when the opportunity came along to innovate the mobile experience for N26 she took it. Coming from a background in fashion e-commerce, Kristina asked, "How could we transform the learnings about mobile UX from e-commerce and apply them to the financial world to make everything less painful?" This and stories of why you shouldn’t build what your customers ask for and reasons to always speak your mind with Kristina Walcker-Mayer of N26.
Mar 26, 2020
Product @ Netflix: Michelle Parsons- How Tinkering in the Classroom Led to Innovating Kids & Family Product
How does a woman go from teacher to running Kids and Family content at Netflix? What happened along the way to lead Michelle, a pre-med student in college to a career building the experiences for the companies we know and love. That and stories of failed experiments, taking an unconventional path to product management and why empathy is your most powerful tool with Michelle Parsons of Netflix.
Mar 17, 2020
Country Manager @ Ouicar: Vincent Saint-Martin- How to Continue Driving Growth After You've Been Acquired
What does it take to build a leading Peer-to-Peer car-sharing company when the market is exploding with new competitors? How do you continue to drive growth after your company gets acquired? This, the stories of learning from failure, recruiting his first users one by one, and the decisions he made that ensured the product remained a market leader, in our third episode of “How I Grew This” with Vincent Saint-Martin of OuiCar.
Mar 17, 2020
VP Global Growth & Business Development @ Flipboard: Claus Enevoldsen- Balancing Growth and Responsibility to the User
What does it take to drive growth responsibly in today’s world of constant notifications? What are the values of the people behind the news & entertainment experiences that we engage in everyday? This, the stories of the power of mentors, and what we can all do to strike a better balance between our connected and offline lives, in our second episode of “How I Grew This” With Claus Enevoldsen of Flipboard.
Mar 17, 2020
VP, Digital & Technology @ Philz Coffee: Francisca Hawkins- How a Former Artist is Shaping the Future of Mobile-Ordering
What does it take to bring an iconic brand and experience to digital? What makes the Philz app one of the most loved and used apps in the industry and how do you take the specific vision of a founder and transform into an on par digital experience? That and stories of success, failure, the invention of the mobile boarding pass and how Philz ended up on HBO’s Silicon Valley in our first episode of “How I Grew This” with Francisca Hawkins of Philz Coffee.
Mar 17, 2020
What is "How I Grew This"?
Who is the type of person driving growth in a company that’s defining an industry? What are the skills that are required to take a company’s growth to the next level and How do I find those people and more importantly how does one become such a leader? We made "How I Grew This" to answer these questions, on the show we will talk to the top leaders in the industry and discover why some companies succeed in driving growth while others fail. We’ll explore how some individuals advance in their careers to lead teams that change industries. And most importantly, we will cover what you can do to become such a leader. Ready to grow? Subscribe to the show today!