Paul Bailey - Branded moments
45 min

In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about associated branded moments, and how we can build brands based on that.

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The Small Business Show
The Small Business Show
Shannon Jean & Dave Hamilton
Evan Samet - Perseverance in the Time of Covid
There’s nothing better than having a Small Business Show listener reach out to us with a request to be on the show. Recently, we were contacted by a listener via LinkedIn with a compelling message about his experience starting and selling a Small Business and about the challenges of being in the ticketing and live event business that was completely shut down due to Covid. Evan Samet founded TicketInsider in 2013 and after experiencing significant success, he sold the company in 2018. Evan is now the VP of Purchase and Marketing at Key Investment Group, another ticketing and VIP experience company. Join your hosts Shannon Jean and Dave Hamilton as we take a deep dive into the ticketing and live event business to learn how they are surviving during Covid and their plans to thrive once live events return.  00:00:00 Small Business Show #304 for Wednesday, November 25, 2020 Please…Review The Small Business Show Evan Samet, Founder of TicketINsider, Vice President of Purchasing & Marketing at Key Investment Group A surprise 100% return for tickets at Toad’s Place starts a business! They canceled Wimbledon! Stop and ask: What does your company actually do? 00:13:11 SPONSOR: Issuu. The All-In-One Tool To Create & Distribute Great-Looking Content. Get Issuu for free or get 50% off a Premium account. Both at Issuu.com/podcast with promo code SBS. 00:15:13 SPONSOR: TextExpander lets you be both efficient and accurate. TextExpander.com/podcast gets you 20% off your first year! The live entertainment business returns? Marc Geiger Claustrophobia Economy Here comes the Roaring Twenties! Hiring advice: Find people smarter than you Always work on your business skills Know that you’re valuable elsewhere We Love Mistakes! Mistake: Don’t always be the expert Advice: Have another stream of revenue SBS 304 Outtro Find Evan Samet on LinkedIn
49 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The Easy Way to Beat Competitors Every Time
Being a personal brand entrepreneur means that you actually do not have any competitors, because there is only one you. Sure, there will be people in the same niche doing similar things, but they will never be able to ever replicate you.  In this episode, I talk about the easy way to beat competitors every time and the importance of always being 100% original. Tune in to find out my top strategies for always being authentic and why your audience will love you even more for it.  Episode Timestamps [05:22] - When you’re building the Business of You, there is no real competition [07:19] - The tendency to latch on to what everyone else is doing [09:04] - There is no right way of doing things [10:05] - Do something that is unmistakably you Essential Learning Points From This Episode Why you should never copy anyone else How to build a frictionless business As an entrepreneur, there isn’t a rulebook to follow Show the real you and see how your audience reacts Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://youpreneur.com/importance-of-playing-the-long-game-in-business/ (Episode 403: The Importance of Playing the Long Game in Business) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
13 min
Design Thinking 101
Design Thinking 101
Dawan Stanford
Teams, Sprints, Prototyping, and Better Meetings with Douglas Ferguson — DT101 E59
Douglas Ferguson is the founder of Voltage Control, a workshop agency on a mission to rid the world of horrible meetings. We talk about teams, design sprints, prototyping, and creating meetings that matter. Show Summary As a coder during the 90s tech bubble, Douglas discovered that he loved working as part cross-functional teams often found in startup companies, and wearing different hats as needed during a project. When the Agile Manifesto came out in early 2001, Douglas realized that a lot of its principles were things he and his teams had already been doing. He began combining Agile and Lean methodologies to find ways teams can work together better. Douglas’ company, Voltage Control, focuses on helping teams learn how to better collaborate. During our conversation, we talk about the hallmarks of a well-functioning team, Douglas’ work with organizations using design sprints and prototyping, and how Douglas’ new book, Magical Meetings, is helping us all be able to have better, more meaningful and productive meetings. Listen in to learn more about: * The traits of a well-functioning team * How prototyping can help an organization * The ins and outs of design sprints * The two questions to ask when designing the test for a prototype * Douglas’ new book, Magical Meetings * How to have better meetings, no matter what industry you’re in * Adapting to the new virtual meeting space Our Guest’s Bio Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops. Prior to Voltage Control, Douglas held CTO positions at numerous Austin startups, where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints and now brings this experience and process to companies everywhere. Show Highlights [01:36] Douglas talks about how he got into design and his focus on teams and teamwork. [03:57] Launching Voltage Control to help teams work better together. [04:30] How a well-functioning team evolves. [05:05] The importance of trust between team members. [05:36] Douglas connects the Gallup’s Q12 survey to team trust. [08:06] How Douglas introduces teams to prototyping. [08:51] Creating a vision document of how the team might use prototyping. [09:23] Why Douglas needs to understand the shared values of a team. [11:01] Two tactics Douglas uses to help teams come to a shared understanding. [14:30] Douglas defines prototyping. [14:43] Douglas shares one of his favorite examples of prototyping: the five pound weight. [17:16] Prototypes help teams separate the problem space from the solution space. [18:50] How Douglas facilitates team prototyping. [19:41] The two components of a design sprint. [20:10] The importance of the question “What is the test we need to run?” when designing a prototype. [20:30] The Riskiest Assumption Test (RAT). [22:00] The two questions Douglas asks after deciding on the prototype test. [22:57] Setting expectations for a design sprint and avoiding the “design sprint slump.” [23:44] A design sprint is only the beginning of the work. [24:30] Why it’s important for an organization’s leadership to understand what design sprints can and can’t do. [25:00] Prototyping is intended to give insights and understanding of the problem space to provide direction for the work to come. [26:55] Leadership must understand there is more work to do after the design sprint. [28:49] Design sprints as design research. [29:46] Douglas talks about “branding” the design sprint. [31:11] How Douglas is gathering facilitation techniques and tools from different industries and applying them to help us all improve our meetings. [33:22] Douglas’ new book, Magical Meetings. [34:03] How meeting participants can help the meeting facilitator. [35:10] Magical Meetings offers action steps and principles anyone can use to improve their meetings. [36:11] Douglas offers his thoughts on remote work and virtual meetings, and COVID-19 is changin his work. [37:53] Advice for those holding virtual workshops and meetings. [38:45] Intentionally designing virtual experiences. [40:35] Two virtual tools Douglas recommends for those creating online experiences. [42:21] Where to find out more about Douglas and his work. Links Douglas on LinkedIn Douglas on The Future Shapers Douglas' posts on Medium What is design thinking? Bringing Design Thinking into Technology Voltage Control Beyond the Prototype Inside Innovation - Inside Outside podcast with Douglas Beyond the Prototype - Techblog Writer UK podcast episode with Douglas Gallup’s Q12 Survey Loom screencasting tool Session Lab workshop planning tool Other Design Thinking 101 Episodes You Might Like Stakeholder-Centered Design, Design Thinking in Large Organizations, and Critique for Design Teams with Jean-Louis Racine — DT01 E3 Teaching Yourself Design Thinking + Innovating in Government with Amy J. Wilson — DT101 E19 Designing Your Team + Teams in Design Education + Coaching Design Teams with Mary Sherwin and David Sherwin — DT101 E49 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Fluid Hive’s Ask Like a Designer — Monthly articles with design ideas, methods, frameworks, templates, and a question-fueled approach to design-driven innovation. Discover new ways to learn, lead and apply design-driven innovation. Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!
44 min
The Brandon Zhang Show
The Brandon Zhang Show
Brandon Zhang
S2E22 "Cathryn Lavery - Launching DTC Brands and Picking the Right Co-Founder"
On today’s episode, Cathryn Lavery joins us to talk about how she prepared for her jump to entrepreneurship, picking the right co-founder, and the keys to a successful Kickstarter campaign. Cathryn Lavery is the Founder & CEO of BestSelf Co — an organization dedicated to helping people become their best selves, fulfill their potential, and lead happier lives. Cathryn has sold launched and sold over $25 million in DTC products and was placed #318 on the Inc 5000 list in 2019.  Links: Cathryn's Company Best Self Cathryn's Personal Website How to Name Products Article on Finding a Co-Founder Article on Kickstarter Campaigns Article on Building Relationships as an Introvert Contact Me: My Twitter My Website 5 Key Takeaways:  * The Foundation was a program that helps people build their own businesses to create their own freedom. And it was focused on helping you find a problem industry and finding a solution, it gives you accountability partners, different lessons and modules, and guides you through that process. It was one of the first times I was surrounded by other entrepreneurs and it was actually where I met my co-founder.   * The most important part about a Kickstarter campaign is being able to understand who you are selling to and why the product will help him. This was easy for me to articulate in my first product as the audience was me and just writing about my personal experience helped me find that audience.   * People often think that introverted means anti-social. That’s not true, it just means that I might need time to regroup alone. I think introverts and extroverts just have different ways of managing their energy. This is why I think introverts often think that they can’t network as effectively because of this idea that being social is tied with being extroverted.   * I think looking back at my search for a co-founder, obviously complementary skills were really important but I also should have had more conversations to understand their values, their goals for the future of the company, etc. A business partnership is basically a marriage and you want to have the same level of trust and belief in a business partner as you would a partner in real life.   * I just read this book “The Five Dysfunctions of a Team” and the first domino was a lack of trust. And this is because you have a group of people that are all afraid of being vulnerable and it creates this artificial harmony where no one is able to be themselves. The best way to deepen relationships is by being vulnerable.
58 min
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