Creating a New Category in Fashion and Empowering Women with Baby Clothing by Bai Ahmad Zahmri
Play • 35 min

ON Malaysia, its lush forests and Bai’s future vision for the world  (2:43)  

ON the reason why Bai created Nazkids, a social business that provides jobs for women and particularly mothers in Jitra, Kedah (4:30)  

ON providing training as the hiring process of the makers (8:27)  

ON how Bai created a new category in baby clothing by developing Malay traditional outfits for babies’ Aqiqah and how it landed in the hands of celebrities and royal families (10:02)  

ON the power of the pictures to launch the brand (12:11)  

ON why it is so important to build the brand first (13:44)

ON Bai leaving a corporate career to start her own company (15:02)  

ON losing most of her savings and bootstrapping (17:10) 

ON the philosophy behind training programs, why Nazkids focuses on training even if the women do not end up working with the business (20:23)  

ON the longer vision: to provide business training so the women can start their own business (22:41)

ON Bai’s definition of success: how many people Bai can bring to achieve greater things in life (24:50)

ON why Bai decided to register her company on Dec 12, 2012 (26:40)  

ON challenges and learnings from running a social business (27:53)

ON where you can find Nazkids and the new products launching since the start of the pandemic (beyond masks!!!) (29:33)  



Web :

Instagram :  

Shopee in Malaysia :- (or search for Nazkids)

Shopee in Singapore :- (or search for Nazkids)

Lazada in Malaysia :- (or search for Nazkids)



Jitra Kedah

Rainforest in Malaysia

Aqiqah or Akikah

Kuala Lumpur


Host: Leekei Tang

Contact: hello (at)

Music credits: Ukulele Fun by Liosound Music / Wooden Xylophone by Floraphonic

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