Building a Successful Handbag Brand Fresh from College by Julia Skergeth
Play • 32 min
  • Julia’s cross-country education and experiences (1:59)  
  • How Julia’s brand is connected to her personal vision (2:43)  
  • How Julia Skargeth brand started in Asia (4:30)  
  • How launching a Kickstarter campaign led Julia to ... take over a factory in Indonesia (10:00) 
  • A crisis is a chance to grow and to get better (12:36)
  • Why Julia relocated production in Europe and restarting the brand (13:28)
  • On transparency as part of the brand storytelling (18:00)
  • Julia’s creative process on the fringe of the traditional fashion calendar (24:02)
  • Brand’s further developments (27:12)
  • What brings joy to Julia from her business (28:51)

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TO CONNECT WITH JULIA

Julia Skergeth website: https://www.juliaskergeth.com/en/welcome/

On Instagram: skergeth_official

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Host: Leekei Tang

Contact: podcast (at) themindfulfounder.com

Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes

 

 

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