The key takeaways for you:
- Importance of fixing your positioning and messaging before selling.
- How not to spam your prospects and customers with emails.
- How to rally sales, marketing, customer success - around the customer all teams as a CEO.
- Ways to make the sales process easier for customers.
- How Alice Heiman uses video in prospecting, customer engagement.
- Why customer retention is more important than getting new customers in the downturn?
- How a company should downsize its team as a means of cost-cutting during a downturn.
Learn more about Alice here:
https://aliceheiman.com/blog/
https://aliceheiman.com/podcast
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