Ep 8: How to leverage LinkedIn for social selling (with Timothy Hughes, CEO and Co-founder of DLA ignite)
In our podcast, we got insights from Timothy Hughes on the following:
- Comprehensive insights on leveraging LinkedIn for social selling
- Future of social selling for B2B
- What’s social selling and what’s not?
- What’s the value of social selling?
- Who owns social selling? Sales or marketing? Or is it implemented holistically across sales and marketing?
- How to leverage professional brand on social networks?
- How can sales and marketing team operationalize social selling?
- How social has changed cold calling?
- How to leverage the existing connections to get introductions?
- How to find the right connections in social?
- Do you have some case studies of social selling success stories from enterprise companies?
- What the future of social selling holds for B2B companies?
Social Selling: https://amzn.to/2vRgu7n
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