Ep 8: How to leverage LinkedIn for social selling (with Timothy Hughes, CEO and Co-founder of DLA ignite)
Play • 27 min
In our podcast, we got insights from Timothy Hughes on the following: - Comprehensive insights on leveraging LinkedIn for social selling - Future of social selling for B2B - What’s social selling and what’s not? - What’s the value of social selling? - Who owns social selling? Sales or marketing? Or is it implemented holistically across sales and marketing? - How to leverage professional brand on social networks? - How can sales and marketing team operationalize social selling? - How social has changed cold calling? - How to leverage the existing connections to get introductions? - How to find the right connections in social? - Do you have some case studies of social selling success stories from enterprise companies? - What the future of social selling holds for B2B companies? Tim's bestsellers: Social Selling: https://amzn.to/2vRgu7n Smarketing: https://amzn.to/37PDKj7 Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo
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