Ep 16: Personalization in Sales Outreach and Prospecting (with Amy Franko, Founder & CEO at Amy Franko Associates)
26 min
- Sales outreach and cold emails are an integral part of any business. Here is why?
- The difference between cold emails that work and that don't.
- Reasons why personalization works in sales outreach, always!
- Misconceptions that people have about personalization in sales outreach.
- What motivated Amy Franko to start creating videos?
- Amy’s take on the future of Sales, as businesses are becoming more global and digital every day.

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