Limitless: A Sales and Marketing Podcast
Ep 9: How to develop a winning sales strategy (with Kent Holland, VP Sales, Copper)
Mar 9, 2020 · 53 min
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Key Takeaways
- Designing a sales organization (and GTM motion) to optimize for efficiency and customer experience
- Personalization at scale vs. volume outreach
- Identifying and focusing on the right (consolidated) set of KPIs
- Driving improvements in MQL: Win rate
- Building an engaged and effective startup sales team

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