Jamie Banks worked for several major fashion brands, with her longest tenure at Kate Spade as the senior design director for their ready-to-wear collection—and she loved her job. In fact, Jamie figured she’d never leave. But then Jamie’s entire team was laid off during the pandemic, and although she had financial security from her husband’s job, she was wanted to find a job that would fulfill her like her job at Kate Spade did. After a stint in consulting for a swimwear company, Jamie realized that she had the time, know-how, and resources to start her own company, and she found a business partner that she believed would help her succeed. And then this happened.