The Importance of Grit
Play • 45 min

Meet Erica Liu Williams

Erica Liu Williams is a former Olympic trials swimmer and Silicon Valley techie, so it’s safe to say she knows a thing or two about ambition, perseverance, and determination. 

Today, Erica’s career looks a lot different—she works full-time as the founder of gr8nola, a granola brand you can find in the kitchens at big tech company headquarters (think: Twitter, Facebook, Dropbox, and Slack). 

Erica also sells her wildly delicious superfood snack through gr8nola’s website, on Amazon, and in select retailers. 

On this episode of Making it Happen

Leaving a stable career to start your own company takes grit. When Erica launched gr8nola, she quickly learned how to run a business and how to show up for herself as a solo founder. 

On this episode, Erica shares with hosts Katie and Jenny:

  • How she went all in on gr8nola and held herself accountable
  • How she motivates herself during difficult times
  • Where she turns for support when self-doubt creeps in
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