The decision to turn your side hustle into a full-time gig is a turning point for many entrepreneurs.
But what’s the catalyst that makes someone decide to go full-steam ahead with their idea?
For Ashley Rouse, Trade Street Jam Co. started as a hobby in her tiny apartment in North Carolina as a way to experiment with funky flavor profiles outside the confines of her culinary career.
But it was equal parts passion and strategic decision making—plus, a pinch of good faith—that eventually influenced her to leave the comfort of her traditional job to pursue her business full time.
Ashley talks with Katie and Jenny about: