The Revenue Cafe
The Revenue Cafe
Jan 25, 2023
#27 - Your Agency Relationship Is Doomed (Part 2) - with Megan Zink
Play • 9 min

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Megan Zink, the Sr. Director for Demand Gen Marketing at ReviewTrackers. Working with an agency is a partnership. They do not replace your team; they augment them. An agency is not a set-it-and-forget-it setup and data sharing is imperative to achieve success. The way to achieve this is through overcommunication and optimization.


Data sharing is necessary for success with an agency partner  - Megan: "Two-day data sharing is absolutely imperative. You have to treat them like they are a part of your team. You can't just say, hey, you out in leftfield, we need to hit this metric and we need to bring in this much revenue. You need to tell them what is successful on your end."

You can find out more about Megan in the link below: 

Check out more Hot Takes on revenue acceleration on our website below!

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