Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to provide value and sell to your customers.
Even though open rates may have gone lower than they were in the past, there’re ways to increase your email marketing campaign effectiveness. In this episode, Tim and Randy share some valuable strategies and tactics to help you improve your email marketing.
The overarching takeaway from this episode is that compared to other marketing platforms, email marketing is FREE! You already own your email list and can market to them over and over. This is part of the powerful strategy of owning your traffic we spoke about in episode 146.
If you are ready to take your email marketing to the next level, then click play right now!
Key Takeaways
- Improve your consistency to build your following without overdoing the frequency (01:58)
- Maintain relevance in your emails to your list by segmenting them into different categories (04:12)
- Ensure your emails are mobile-responsive (05:40)
- Reduce or limit the number of links and images in your emails (06:32)
- Make your subject line and preview text a hook to increase open rates (08:49)
- Deliver great value to your list on a consistent basis so that you can sell to them later (11:32)
- Tell people what to do next through a Call to Action (14:48)
- Data-driven campaigns, make sure you check your stats (15:46)
- Logic-based campaigns always (17:34)
- Clean and polish your email list every 60-90 days to improve your deliverability rates
Additional Resources:
Register for the Fitness Growth Summit
Episode 75: Is Email Dead?
https://podcasts.apple.com/gb/podcast/75-is-email-dead/id1457396337?i=1000458744278
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- www.PFMarketingSolutions.com/Call
- www.PFMarketingSolutions.com/Automation
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
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