Mobile World Congress 2023 is right around the corner, running from February 27 through March 2. This is the biggest event of the year for the telco industry, a place where the movers and shakers come together to discuss policy, see innovative ideas from exhibitors, and get deals done.
In this episode, I talk with Lara Dewar, chief marketing officer for the GSMA, which puts together MWC each year. Click play to hear our conversation about:
Listen now by clicking play above or subscribe through your favorite podcast platform—see the links in the right column above. You can find the transcript for this episode here.
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This week’s guest
About Lara Dewar
Lara Dewar is responsible for driving the GSMA’s global marketing and communications strategy to support and enable business success for the organization and its members. She is a global leader with more than 20 years of knowledge in industries shaping our world. Since joining the GSMA in January 2020 as Global Head of Communications, Lara has successfully shaped its communication strategy during a tumultuous time. From financial services and energy to charity and telecoms, Lara has applied her strategic and collaborative approach to leadership to drive transformation in its truest sense.