Beyond the Cart
Beyond the Cart
May 3, 2022
Do You Know Your Customer Journey? (What It Is & Why It Matters)
Play • 22 min

Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.

Today's Topics

  • Understanding customer types
  • Leveraging your sales process
  • The problem with being unreachable
  • Documentation and iterations
  • The number of products versus customer types
  • The impact of lifecycle timelines (featuring two real-world stories)
  • Identifying your best customers
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