Foundation
Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food
Feb 24, 2020 · 43 min
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In this episode, the Yumi team explains how they left radically different careers to join together to create a baby food company, the issues with many baby foods being produced for "shelf stability" rather than nutrition, and more.

4:57 - Kevin and Evelyn discuss entrepreneurship as choice or destiny
11:03 - The "first 1,000 days" of nutrition explained
16:30 - Angela talks "finding people who are smarter than you" when building teams
19:39 - The role of trust, comfort, and authenticity in building a baby brand
26:13 - Kevin asks Angela and Evelyn if they've ever been tempted to create products in adjacent markets
30:37 - Intilling company culture at the early stage
31:12 - How to deal with making mistakes when building a business
37:20 - Yumi's approach for differentiating itself from competition 


Learn more about Yumi here: https://helloyumi.com/

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