Jan 25, 2020
Simplify Spotlight: Seth Godin on Meaningful Marketing
Play • 15 min

In this special Spotlight Caitlin talks with teacher, author, and entrepreneur, Seth Godin, about his new release, This Is Marketing.

According to Seth, marketing is no longer about hawking products that nobody needs, but instead about helping people find the ones that will actually make a positive difference to their lives. 

In this episode of Spotlight, Seth tells Caitlin about what marketing really is, what it can and can’t do, and how it has changed fundamentally for the better.

Read more at:

Read more at:

Try Blinkist for free for 14 days by going to, tapping the "Try Blinkist" link at the top right, and typing in the code thisismarketing.

Let us know what you thought of this episode of Spotlight, or just come say hi on Twitter! Find Caitlin at @caitlinschiller.

That excellent music you heard is by Nico Guiang. You can find more of it on Soundcloud and Facebook.

Stay tuned for the next season of Simplify!

HR Happy Hour
HR Happy Hour
Steve Boese Trish McFarlane
HR Happy Hour 464 - Workplace Movie Hall of Fame: Apollo 13
HR Happy Hour 464 - Workplace Movie Hall of Fame: Apollo 13 Hosts: Steve Boese, Trish McFarlane This episode of Happy Hour is made possible by Workhuman®. The world is watching the leaders of today and tomorrow. Modern employees want a workplace where they’re respected, seen, appreciated, and heard – and they’re demanding it. And thriving organizations like Cisco, Merck, and LinkedIn have realized the immense benefits of putting the human at the center of work. Get your copy of the book, “Making Work Human,” on Amazon and discover how And by Paychex, one of the leading providers of HR, payroll, retirement, and insurance solutions for businesses of all sizes.The fourth annual 2020 Paychex Pulse of HR Survey provides an in-depth look at how HR professionals are contributing to the success of the companies they serve. Go to today to download your copy of the 2020 Paychex Pulse of HR Survey report This week on the HR Happy Hour Show we are back with the Workplace Movie Hall of Fame series talking about the HR, workplace and leadership lessons from the 1995 movie Apollo 13 starring Tom Hanks, Bill Paxton, Kevin Bacon and Ed Harris and directed by Ron Howard. Apollo 13 offers lots to talk about from a workplace point of view - the need for calm leadership, the importance of succession planning, and why it is important to trust your employees to do their jobs, the jobs you hired them for. And it is also just a great story. This was a fun show - thanks for listening and remember to subscribe wherever you get your podcasts.
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