Buying a domain name - Why strategy matters
Play • 10 min

Strategy matters when it comes to acquiring almost any asset. However, domain name values are more arbitrary than most assets and your acquisition strategy can make or break a deal.

What happens when you employ the wrong strategy?

Hear Alan discuss two transactions resulting in very expensive cautionary tales.

  1. A 404 that earned a million dollars.
  2. The broker who didn’t listen.


Domain Stories available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, Tunein and Pocket Casts.

Follow Alan Dunn on Twitter @alangdunn and @domainstories, and visit for more information on buying or selling a domain name.

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