In this episode, we talk edtech with Wambura Kimunyu, the Group CEO of Eneza Education.
Throughout the series of episodes, we’re exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And for Eneza Education to remain affordable and accessible, it means distributing text-based content to basic mobile phones via SMS, and acquiring customers via radio advertising. We talk to Wambura about building a product for low-income students - 70% of whom live in rural areas, the content development and distribution process, balancing available technologies with the needs of their customers, how to price for low-income consumers, and more.
4:59 - First question, who are the customers that Eneza Education is serving?
6:08 - A deep dive into Eneza Education's products - the SMS-based Shipavu291 and Ask-A-Teacher.
12:20 - On the content development process and launching in a new country.
14:29 - On expansion - what role do development agencies and foundations play here?
16:22 - Eneza Education's pricing strategy.
20:46 - How is the company measuring impact, and what of impact are they creating?
22:26 - How does Eneza Education build their product with restraint? Why don't they have a mobile app?
This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.
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