The Flip
The Flip
Dec 18, 2019
1.2 Billion And Counting - How Do Entrepreneurs Look At Africa's Market Size?
Play • 27 min

One of the most exciting aspects of opportunities in Africa is a function of market size - over 1.2 billion people on the youngest and fastest-growing continent. But the conversation around total addressable market, and true market size opportunity is a lot more nuanced than Africa's topline population number.

2:25 - GreenTec Capital Partner's Maxime Bayen discusses GSMA research on mobile adoption and digital literacy
4:39 - The Subtext's Osarumen Osamuyi on how he thinks about market size and the exercises he uses to better quantify market opportunity
9:41 - NALA's Benjamin Fernandes on their product's impact on addressable market and digital literacy 
12:10 - Yoco's Katlego Maphai on how Yoco is targeting non-consumption
14:27 - A discussion with Jehiel Oliver on market-creating innovations
17:48 - Justin and Sayo discuss digital literacy
21:21 - Justin and Sayo look further into expansion as a corollary to the market size conversation

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